Vision Direct
Specs appeal
Infographic
Working with Vision Direct, and our parent company 72Point, we wanted to help them cut through the noise and deliver a news story with instant impact.
Having settled on the interesting topic of ‘sex in specs’ we used the results of their research to create an infographic visualising the keys stats for the news media. We were keen to keep the infographic clean, while also portraying the tongue in cheek aspect of the story.
