We created an interactive folklore map for Center Parcs to sit alongside their blog and 72Point PR campaign about folklore being in danger of dying out. See the Center Parcs blog here.

According to their research, 60% of us haven’t heard a traditional folklore story in over two years and 1 in 5 of us (20%) can’t remember any tales to retell them.

Our interactive map, distributed alongside their press release, lets readers find out more about folklore from around the UK including the story of Dick Whittington and the ‘Drowned City’ in Yorkshire.

Several news sites embeded the interactive map including The Independent and The Mirror.