To help promote their over 50s life insurance, British Seniors asked the nation what made them most proud to be British. Whilst some of the answers were quite diverse, there were some things that we can all agree on.

We worked with them to create a puzzle that uses 25 of top things that make us proud and hid them in a very British looking scene. The puzzle made many news sites in addition to the client’s own site. Have a go and see how many you can find.