Jakemans, a producer of menthol sweets in the UK and US, carried out research with etiquette expert Jo Bryant which found action should be taken when coughing to avoid spreading germs. The research also revealed half of people have been coughed on while on public transport.

In order to create an engaging visual asset to sit alongside Jakeman’s press release, we worked with them on an animation presenting the results of their findings and explaining what can be done to improve our cough etiquette. The engaging video was created using the unique and eccentric Jakemans brand style, resulting in a one of a kind animation.