Earex, alongside our parent company 72Point, carried out research that revealed how poor our ear knowledge is despite the fact most of us have suffered from an ear condition at some point in their lives. Crucially, it found a third thought it safe to clean their ears with cotton buds, despite the potential damage they can cause.

In order to help explain the benefits of Earex Advance over the use of cotton buds, and present the results of the findings, we created a cute and engaging animation. The purpose of which was to sit alongside the 72Point news story for Earex, with the animation making it to various news sites including The Mirror and The Sun, amongst others.