Working alongside our parent company 72Point, we worked with CBeebies to help promote the launch of their pioneering new pre-school show Bitz & Bob.
To drive tune-in to the show, provoke debate and to ignite interest in supporting girls in Science Technology Engineering and Mathematics (STEM), we created an adorable and engaging infographic that highlights the many gendered career stereotypes.
Going out with the news coverage the infographic made on a variety of news sites with an estimated 1.43 million coverage views.
